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MarketingPapa's Fish & Chips

World’s Largest Battered Pig in a Blanket

Fish & Chips has been Papa's family tradition since 1966. For over 50 years, three generations of the family have taken pride in serving award-winning fish and chips to our local community.

Christmas 2019 we created the "Hog in a Duvet" with Papa's Fish & Chips, the world's largest battered Pig in a Blanket, with all proceeds donated to local children's charities. The campaign instantly grabbed the attention of the media featuring in Metro, Daily Mail, Lad Bible, The Sun, and ITV National News on Boxing Day. Over 1000 "Hogs" were sold across the chain's 7 locations.

The campaign was viewed by over 30 million people nationwide with 189,000 comments, and 1,350,000 reactions across all social media.

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Client:

Papa's Fish & Chips

Type:

Viral Marketing

Views

30 million